Associate Manager - Field Marketing Paid Media

Essential Duties and Responsibilities 

• Understand performance objectives, develop successful strategies to achieve goals
• Knowledgeable using paid media to influence customer lifecycle (awareness through booking)
• Proactively monitor performance of campaigns
• Vendor communication and management 
• Partner with key internal resources to develop and execute campaigns (Field Marketing, Brand Teams, Analytics, Creative)
  • Ability to aggregate, analyze and pull reports 
  • Recommend new products, partners, services and any opportunities to drive overall department goals and remain competitive
• Keep daily tabs on industry trends and serve as a subject matter expert

1. REQUIRED QUALIFICATIONS

Education – 

Bachelor's Degree in Business, Interactive, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience. 

Experience –

2+ years’ progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position Minimum 3 years digital media experience 

Technical Skills and Knowledge –

• Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
• Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.
• Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
• Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
• Demonstrated analytical skills and research abilities.  Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.

1. ACCOUNTABILITY

Number of employees supervised: Direct 0; Indirect  0

Decision making responsibilities (Key Decision Rights):

• This position makes decisions on partnering with specific Interactive companies and placements. 
• This position makes initial contract negotiation and revenue analysis.
• This position makes recommendations and decisions on performance-based direct channel marketing opportunities within pre-set spending limits and/or ROI guidelines.
• This position manages customer expectations of the customer (brands, hotels, agents)