Associate Manager, Content Marketing Services

Hotel Brand:
Location: Mexico, Guadalajara

Hotel: Corp Guadalajara, Ontario #1050, Col., 44630

Job number: 157730

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We are seeking an Associate Manager in our Field Marketing organization who specifically supports Content Marketing Services. This role is focused on SEO strategy, copywriting, and management of hotel website content.

Your Day to Day
• Perform keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
• Execute updates to content and photography on all hotel channels to optimize performance
• Demonstrate clear understanding of SEO strategy and localization, review content developed by external partners and confirm multiple brand tones of voice.
• Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics
• Support development and execution of additional content marketing programs, including Social Media, Restaurant & Bar Marketing, Email Marketing, and Offer Management through Omni-Channel Support.

What We Need From You
• Bachelor's or master's degree in marketing, advertising, content strategy, project management, or an equivalent combination of education and work-related experience
• Excellent written and verbal communication in English required
• 2-5 years of experience in marketing / project management
• Demonstrated or previous experience in SEO analysis and performance analysis is preferred but not required

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

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Associate Manager, Content Marketing Services