Director of Sales and Marketing

At Hotel X, our mission is to create unforgettable experiences for our guests with every stay. We value flexibility, prioritising results over timesheets, and recognise the importance of work-life balance for our team members. Join us and be part of a team that is dedicated to excellence, innovation, and the ultimate in guest satisfaction.

OUR CULTURE & VALUES

• Deliver excellence through service
• Embrace a growth mindset
• Communicate honestly and transparently
• Consider people, community and planet
• Have each other’s backs and respect differences
• Show up and bring positivity
• Take accountability & own our mistakes
• Entrepreneurial mindset where innovation is key…we want to push the boundaries of old school hospitality and shift the needle on a new way of doing things. 

HOW WILL YOU HELP US ACHIEVE OUR GOALS?

The Director of Sales and Marketing will achieve the hotel’s goals by leading a refined sales and marketing strategy that elevates the brand’s luxury positioning, drives demand in high-value segments, and delivers sustainable revenue growth. Through targeted marketing, curated partnerships, and personalised client engagement, you will expand market share while ensuring brand consistency and exclusivity.

By inspiring a high-performing team and collaborating closely with operations and revenue management, the Director of Sales and Marketing will translate exceptional client relationships into long-term loyalty and measurable commercial success.

Key Responsibilities:

• Provide strategic leadership and direction for the hotel’s integrated sales and marketing function, driving revenue growth, market share, and long-term brand positioning.
• Develop and execute high-level commercial strategies aligned with business objectives, brand standards, and market dynamics across corporate, leisure, and events segments.
• Identify, evaluate, and capitalise on new market opportunities, partnerships, and revenue streams to support sustainable business growth.
• Lead cross-functional collaboration with hotel leadership and department heads to address key business challenges and deliver cohesive commercial initiatives.
• Oversee the planning and execution of marketing campaigns, key events, and promotional activity during critical trading periods.
• Provide executive oversight of digital, brand, and communications strategy, including website presence, PR, media relations, and brand reputation management.
• Build and maintain senior-level relationships with key clients, corporate partners, travel trade, media, and industry stakeholders.
• Represent the hotel and brand at high-profile industry events, trade shows, and strategic networking forums to enhance market influence and visibility.
• Set clear commercial objectives, monitor performance, and ensure robust forecasting, reporting, and data-driven decision-making at executive level.
• Exercise full accountability for sales and marketing budgets, ensuring effective resource allocation, ROI optimisation, and commercial discipline.
• Lead, inspire, and develop senior sales and marketing talent, fostering a high-performance culture aligned with brand values and business goals.
• Ensure ongoing market intelligence, competitor analysis, and trend evaluation to maintain competitive advantage and inform strategic planning.

WHY CHOOSE US?

As a valued member of our dynamic team, you will have access to:

• Enjoy team building, regular events, and a vibrant atmosphere
• The IHG One Pass – global discounted accommodation for you and your friends & family
• Annual performance incentive schemes
• Career development, mentoring and community support opportunities 
• The chance to experience a unique Hotel environment, a little different to the norm!

WHAT WE NEED FROM YOU…

• Bachelor's degree in Business, Marketing, Hospitality Management, or a related field.
• A minimum of 5 years of experience in sales and marketing leadership within the hospitality sector.
• Demonstrated success in developing and executing sales and marketing strategies that drive revenue growth.
• Creative mindset with the ability to develop innovative marketing solutions 
• Familiarity with IHG systems is highly desirable.
• Exceptional interpersonal and communication skills, with the ability to build and maintain relationships with high-profile clients.
• Strong analytical and problem-solving abilities, with a keen eye for detail and a strategic mindset.
• Passion for luxury hospitality and a commitment to delivering exceptional guest experiences.

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

   

If you are a driven and experienced sales and marketing leader with a passion for luxury hospitality, we invite you to apply for the Director of Sales and Marketing position.