Manager - Field Marketing Paid Media
Hotel Brand:
Location: Mexico, Guadalajara
Hotel: Corp Guadalajara, Ontario #1050, Col., 44630
Job number: 155197
Essential Duties and Responsibilities
- Understand performance objectives, develop successful strategies to achieve goals
- Knowledgeable using paid media to influence customer lifecycle (awareness through booking)
- Proactively monitor performance of campaigns
- Vendor communication and management
- Partner with key internal resources to develop and execute campaigns (Field Marketing, Brand Teams, Analytics, Creative)
- Ability to aggregate, analyze and pull reports
- Recommend new products, partners, services and any opportunities to drive overall department goals and remain competitive
- Keep daily tabs on industry trends and serve as a subject matter expert
Education –
Bachelor's Degree in Business, Interactive, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience.
Experience –
5+ years’ progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position Minimum 3 years digital media experience
Technical Skills and Knowledge –
- Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
- Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.
- Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
- Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
- Demonstrated analytical skills and research abilities. Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.
Number of employees supervised: Direct 0; Indirect 0
Decision making responsibilities (Key Decision Rights):
- This position makes decisions on partnering with specific Interactive companies and placements.
- This position makes initial contract negotiation and revenue analysis.
- This position makes recommendations and decisions on performance-based direct channel marketing opportunities within pre-set spending limits and/or ROI guidelines.
- This position manages customer expectations of the customer (brands, hotels, agents)
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
