Manager, Salesforce Marketing Cloud SME
Hotel Brand:
Location: Mexico, Guadalajara
Hotel: Corp Guadalajara, Ontario #1050, Col., 44630
Job number: 158074
Role Purpose
Manage, execute, and optimize SFMC email and mobile development for IHG’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
- Lead, guide, and support a team of email developers in building, editing, testing, and QA of email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, and programming languages.
- Architect and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability.
- Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools, providing technical leadership and best practices.
- Write and optimize SQL queries to manage and manipulate data within SFMC databases.
- Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
- Promote and share industry best practices related to development, strategy, testing, and accessibility.
- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
- Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
- Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
- Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
- Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
- Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
- Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
- Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
Assist in resource planning and workload management within the email development team.
Key Skills & Experiences
Education
- Bachelor’s degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.
Experience
- Four+ years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
- Proven experience leading or mentoring junior developers in a technical environment.
- Salesforce certifications are a plus.
- Strong knowledge of A/B testing, email personalization, and responsive design principles.
- Forward-thinking approach to pushing the boundaries of the email channel through innovation.
- Understanding of Americans with Disabilities Act (ADA) compliance and advocacy for accessible communications.
- Experience managing global translations at scale is preferred.
- Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.
- Solid understanding of data privacy laws and CAN-SPAM regulations.
- Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.
- Experience with project management methodologies (e.g., Agile) and tools is advantageous.
- Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.
Technical Skills and Knowledge
- Strong marketing automation strategy and implementation experience with email products, CRM tools and systems
- Experience engaging and influencing cross-functional working partnerships in a global organization
- Experience of working within a complex business with a range of stakeholders with different needs
- Ability to maintain a service-oriented team culture, that delivers consistent, high-quality work for IHG’s complex stakeholder group
- Strong project management skills to juggle multiple projects often having tight deadlines
- Excellent organizational skills with extreme attention to detail, accuracy and accountability
- Strong interpersonal and above-average communication skills
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
