Senior Manager, Loyalty Program Operation - Channels
Hotel Brand: IHG Corporate
Location: China, Shanghai, Shanghai
Hotel: 上海市, Shanghai, Shanghai, China
Job number: A561176481
This role will develop and implement effective channel strategies for IHG loyalty program in Greater China, optimizing performance and fostering partnerships to enhance member acquisition, engagement, and overall program growth. This role is responsible for identifying cross-channel opportunities and leveraging member engagement tools to strengthen IHG One Rewards’ visibility and value proposition across all touchpoints.
Your day to day
- Define and execute IHG loyalty program channel strategy.
- Identify market trends and capitalize on channel opportunities to enhance program visibility and member experience.
- Monitor channel performance and optimize tactics to meet KPIs (e.g., member acquisition, conversion rates, revenue contribution).
- Define requirements for key enabling technologies and processes that drive the output of customer loyalty and engagement.
- Project management of large initiatives that span several functions and interfaces with global functions.
- Develop and manage the member activities of the program to drive the program awareness and revenue.
- Collaborate with both regional and global counterparts ensuring we are leveraging scale to maximize business opportunities, share resources, and leverage best practice to drive operational efficiencies & performances on all levels.
What we need from you
- 8+ years of progressive experience in loyalty program management, preferably in travel, real estate, hotel or other consumer sectors.
- Demonstrated knowledge and extensive understanding in the areas of loyalty program and channel management.
- A track record of commercial acumen coupled with strategic thinking and rigorous analytics to solve business problems.
- Demonstrated project management skills in organizing, planning, and execution mid to large size projects from conception to end.
- Product management skills including business requirements gathering and established product management methodology.
- Excellent problem-solving abilities with a track record of identifying business pain points and driving solutions.
- Excellent communication skills with both internal and external stakeholders. Ability to influence, build, and maintain multiple internal and external contacts and relationships.
- Self-motivated, results-driven and able to maintain strategic focus in a complex environment.
- Fluent in Chinese and English is prerequisite.
- Bachelor’s or master’s degree in economics, business, hospitality or an equivalent combination of education and work related experience.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
