市场传讯总监
Hotel Brand: InterContinental Hotels & Resorts
Location: China, Zhejiang, Zhejiang
Hotel: 杭州市千岛湖羡山半岛, 浙江省, 311700, Zhejiang, Zhejiang, China
Job number: A561177429
1、根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体；
2、建立和维护酒店传媒关系，与媒体协商合作方案，提高酒店在媒体中的曝光率；
3、通过各种市场推广手段完成既定的品牌营销目标，对营销预期目标及实际效果负责；
4、管理酒店图像数据库包括官方酒店照片和活动照片等，用于酒店推广；
5、管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
1、本科以上文化程度；具有3年以上同岗位工作经验;
2、了解电子商务、大众传播、平面创意，具有创新性的写作与编辑能力；
3、具备高度的工作热情，良好的团队合作精神，有较强的观察力和应变能力
As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
