数字营销经理
Hotel Brand: Hualuxe Hotels & Resorts
Location: China, Guangdong, Zhongshan
Hotel: 中山市石岐街道孙文东路28号完美金鹰广场3座之一, 中山市, Zhongshan, Guangdong, China
Job number: A561259976
1、负责酒店数字营销策略的制定与执行，包括但不限于社交媒体、搜索引擎、电子邮件等线上渠道
2、管理并优化酒店在各OTA平台（如携程、美团等）的线上分销渠道，提升曝光率和转化率
3、策划并执行线上促销活动，监测活动效果并持续优化投放策略
4、分析市场数据及竞争对手动态，定期输出营销效果报告并提出改进建议
5、协调内部团队（如销售、前厅、餐饮）与外部合作伙伴，确保营销活动顺利落地
1、熟悉数字营销工具及平台操作，具备基础数据分析能力
2、了解酒店行业OTA运营规则，有渠道管理经验者优先
3、具备较强的逻辑思维与执行力，能独立完成营销方案设计与落地
4、良好的沟通协调能力，能高效对接多部门协作
5、对市场趋势敏感，有创新意识与快速学习能力
At HUALUXE Hotels and Resorts, we look for people who bring Chinese culture and heritage to life. As an international premium hotel brand created with the customs of Chinese consumers in mind, HUALUXE integrate unique local cultural heritage into hotel design and service, exhibiting the art of Chinese hospitality that revolves around ‘eat’ and ‘meet’.
At HUALUXE, we provide guests an immersive Chinese culture experience and bring Chinese aesthetic into daily life.
Our colleagues don’t just acknowledge our values, they enhance them.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
