Director of Marketing & Communications - Pre-opening Regent Kuala Lumpur

- Develop and execute an integrated marketing and communications strategy aligned with Regent brand standards and hotel business objectives  

- Position the hotel as an ultra-luxury lifestyle and hospitality destination within the local and international market  

- Ensure all brand messaging, visual identity, and guest communications consistently reflect Regent’s luxury positioning  

- Protect and enhance the integrity, prestige, and reputation of the Regent brand  

- Lead development of strategic marketing campaigns to drive awareness, revenue, and market share across Rooms, F&B, Wellness, and Events  

- Collaborate with Revenue, Sales, and Operations teams to support commercial initiatives and business priorities  

- Develop targeted campaigns for luxury leisure, high-net-worth travelers, weddings, wellness, dining, and corporate segments  

- Monitor campaign performance and optimize ROI through data-driven insights  

- Develop and maintain strong relationships with media, influencers, luxury publications, and key opinion leaders  

- Lead PR strategies, media hosting, interviews, press releases, and brand storytelling initiatives  

- Position the hotel for awards, rankings, and industry recognition  

- Manage crisis communication and reputation management where required  

- Oversee all digital channels including website, social media platforms, online partnerships, and digital advertising  

- Ensure strong digital presence aligned with luxury consumer behavior and travel trends  

- Curate high-quality content, photography, and storytelling that elevate the hotel’s positioning  

- Monitor online reputation, guest reviews, and engagement metrics  

- Develop compelling brand narratives that highlight the property’s design, experiences, wellness, culinary offerings, and destination connection  

- Ensure all content reflects sophistication, authenticity, and emotional engagement  

- Lead creation of luxury visual assets, campaigns, editorials, and guest-facing communications  

- Collaborate with creative agencies, photographers, videographers, and designers  

- Curate luxury brand partnerships, collaborations, and experiential activations  

- Support high-profile events, launches, and cultural or lifestyle experiences that strengthen brand visibility  

- Work with luxury brands, artists, designers, and influencers to enhance positioning and guest engagement  

- Develop and manage the Marketing & Communications budget  

- Ensure effective allocation of resources across campaigns, partnerships, PR, and digital platforms  

- Track performance metrics, ROI, and market impact of all initiatives  

- Prepare reports and strategic insights for hotel leadership and ownership  

- Lead, mentor, and inspire the Marketing & Communications team  

- Foster creativity, innovation, collaboration, and brand excellence within the department  

- Support development of future marketing talent and succession planning  

- Ensure strong alignment with Regent service philosophy and culture  

- Work closely with Sales, Revenue, F&B, Wellness, Rooms, and Operations teams to align messaging and campaigns  

- Collaborate with corporate marketing and regional commercial teams on brand initiatives  

- Maintain strong communication with ownership stakeholders and external partners  

- Ensure all marketing and communication activities comply with IHG brand standards and corporate guidelines  

- Maintain consistency in tone, imagery, and brand representation across all channels  

- Ensure proper management of intellectual property, licensing, and usage rights  

- Strong luxury hospitality marketing and branding expertise  

- Exceptional storytelling and communication skills  

- Deep understanding of luxury consumer behavior and market trends  

- Creative and strategic thinking capability  

- Strong digital marketing and social media expertise  

- Relationship-building and stakeholder management skills  

- Financial and commercial awareness  

- Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related field  

- 8–12 years of progressive marketing and communications experience, preferably within luxury hospitality or lifestyle brands  

- Minimum 3–5 years in a leadership role  

- International luxury hospitality exposure preferred  

- Pre-opening luxury hotel or resort experience  

- Experience working with luxury brands, media, and global PR agencies  

- Strong background in digital storytelling, social media strategy, and experiential marketing  

 -Multi-market or regional marketing exposure advantageous  

- Brand visibility and market positioning performance  

- Campaign ROI and digital engagement metrics  

- Media coverage and PR value generation  

- Social media growth and audience engagement  

- Revenue contribution from marketing initiatives  

- Online reputation and guest sentiment scores  

- Brand compliance and creative quality standards  

Marketing should evoke emotion, sophistication, and timeless elegance  

Storytelling must feel curated, refined, and culturally connected  

Position Regent as a destination of understated luxury and immersive experiences  

Balance modern luxury trends with timeless brand heritage  

Every communication should reinforce Regent’s promise of intuitive, elegant, and deeply memorable hospitality