Director of Sales & Marketing

Role Overview

As our new Director of Sales & Marketing, you will lead the overall commercial strategy of the hotel—driving revenue growth, strengthening brand positioning, and building high-impact partnerships across all market segments. From setting sales direction to leading marketing initiatives, you’ll play a critical role in maximizing profitability and market share.

?? Strategic Leadership

• Developing and executing the hotel’s overall sales & marketing strategy 
• Driving revenue across all segments: corporate, leisure, MICE, and travel trade 
• Setting budgets, forecasts, and performance targets 

?? Key Relationship Management

• Building and maintaining relationships with key corporate clients, travel partners, and stakeholders 
• Leading high-value negotiations and long-term contracts 

?? Revenue Optimization

• Collaborating with revenue management to optimize pricing, distribution, and inventory 
• Identifying new revenue streams and business opportunities 

?? Brand & Market Positioning

• Overseeing marketing campaigns, branding, and digital presence 
• Ensuring strong visibility in local and international markets 

?? Representation & Networking

• Representing the hotel at industry events, trade shows, and leadership forums 
• Strengthening the hotel’s reputation and market presence 

?? Performance & Analytics

• Monitoring market trends, competitor strategies, and customer insights 
• Using data to refine sales and marketing strategies 

?? Team Leadership

• Leading, mentoring, and developing the sales & marketing team 
• Driving a high-performance, target-oriented culture 

?? Cross-functional Collaboration

• Working closely with operations, finance, and revenue teams 
• Ensuring seamless guest experience and commercial alignment 

?? What we need from you:

✔ Experience

• 8–12+ years in hotel sales & marketing 
• Proven leadership experience in a similar senior role 
• Strong track record of driving revenue growth and market share 

✔ Skills

• Advanced negotiation and leadership skills 
• Strong communication and stakeholder management 
• Deep understanding of market segmentation and distribution channels 

✔ Education

• Bachelor’s degree in Business, Hospitality, Marketing, or related field 
• MBA or equivalent (preferred) 

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well—both inside and outside of work—and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. 

So, join us and you’ll become part of our ever-growing global family.