Director of Sales & Marketing | InterContinental Cascais-Estoril

Your Mission

To define and lead the hotel's global commercial, sales, marketing, and events strategy – ensuring brand positioning, revenue maximization, and continued excellence in guest engagement and market visibility.

A little taste of your day-to-day

Every day is different, but you’ll mostly be:

• Managing daily sales activities and coaching your team to deliver to their full potential
• Hitting all personal and team sales goals to help us maximise profitability
• Creating and implementing sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales  
• Producing and reviewing monthly reports to monitor performance 
• Leading marketing efforts to up-sell guests on hotel services, offerings, and amenities

Commercial Strategy & Business Development

• Develop and execute the overall commercial strategy, in line with the hotel’s positioning and long-term vision.
• Define and manage sales objectives, aligning them with revenue and profitability goals.
• Identify new markets and unlock growth opportunities across Corporate, Luxury Leisure, and MICE.
• Oversee the entire sales Journey, ensuring commercial targets are met consistently.

Conferences & Events (C&E)

• Design and implement an events strategy aligned with revenue goals and brand image.
• Lead the events team,  planning, marketing, and execution of events with a focus on profitability and prestige.
• Strong focus on Social Events following the strategy of opening the hotel to the local community
• Negotiate with partners and sponsors to drive added value and visibility.
• Maintain competitive intelligence to anticipate trends and tailor our event offering.

Marketing & Communication

• Define the hotel’s marketing and PR strategy, ensuring alignment with commercial and brand objectives.
• Oversee brand communication and campaigns to strengthen awareness and market positioning.
• Collaborate with IHG PR and B rand Temas to enhance online visibility and lead generation.
• Implement performance tracking tools to measure the effectiveness of all marketing and sales actions.

Performance & Team Leadership

• Monitor and analyze key sales indicators to fine-tune strategies and drive performance.
• Ensure optimal management of commercial and marketing budgets.
• Lead, inspire and develop the Sales, Groups & Marketing teams, cultivating a culture of collaboration, excellence, and growth.
• Build and sustain strong relationships with high-value clients, strategic partners, and key suppliers.

What we need from you

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field  
• Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team
• Strong knowledge of local businesses and business trends required  
• Must speak local language(s)  
• Other languages preferred

What you can expect from us

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business. 

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. 

So, join us and you’ll become part of our ever-growing global family.