Franchise Hotel - Digital Communications Executive
Hotel Brand: VOCO Hotels
Location: United Arab Emirates, Dubai
Hotel: VX Monaco Hotel – Dubai World Islands - (DXBCA)
Job number: FRDXBCA
This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.
By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.
About Us
Join voco™ hotels where every hotel has its unique charm, and our thoughtful hosts create a home away from home. Step by step, we're on a journey towards a sustainable future, treating the planet the same way we do our guests. Seeking individuals with as much character as our vibrant hotels. If you thrive on genuine hospitality, your place is with us at voco™ hotels
Your day to day
1. Digital Marketing & Revenue-Driven Strategy
- Manage and optimize all digital revenue streams to maximize hotel revenue opportunities across online platforms.
- Drive direct bookings through the hotel’s IHG website, developing strategies to increase traffic and conversion rates.
- Develop and promote online packages in collaboration with the Revenue Team, ensuring seamless execution and performance tracking.
- Oversee direct booking links, package promotions, and meta-search optimizations.
- Execute campaigns to drive day pass sales, strengthening the hotel's digital presence for leisure offerings.
- Ensure all website promotions, offers, and packages remain updated and aligned with hotel goals.
- Manage Online Travel Agencies (OTAs) such as Booking.com, Expedia, and Agoda, ensuring rate parity, content accuracy, and revenue optimization.
- Optimize IHG Boost campaigns and paid digital promotions to maximize bookings and conversions.
- Conduct competitor analysis, benchmarking the hotel’s positioning against the market.
- Maintain and update digital kiosks, online content, and in-house promotional materials.
2. Copywriting & Content Management
- Write and edit website copy, landing pages, digital ads, and promotional materials, ensuring engaging and SEO-optimized messaging.
- Coordinate with IHG corporate teams to ensure timely content updates across IHG platforms and external booking sites.
- Ensure all photography and visual content meet brand standards before publication.
3. Digital Coordination, Offline Marketing & Project Management
- Ensure that all in-house marketing collateral (posters, digital screens, brochures, menus, in-room materials) aligns with brand guidelines.
- Oversee photoshoots to ensure high-quality visual assets.
- Act as the liaison between the Marketing Director and other departments for smooth execution of marketing tasks.
- Oversee the hotel’s boat management system, ensuring digital booking and guest communication processes run efficiently.
- Manage marketing invoices, purchase orders, and vendor payments.
- Organize and coordinate monthly photoshoots for high-quality content.
4. Performance Marketing & Campaign Tracking
- Manage and optimize PPC, SEO, meta-search, and digital advertising campaigns.
- Monitor and report on campaign performance, adjusting strategies for improvement.
- Maintain a weekly and monthly marketing tracker.
- Analyze guest behavior, booking trends, and digital campaign results.
5. Google Listings & Online Reputation Management
- Manage and update all Google Listings for the hotel, boat stations, restaurants, and property-related locations.
- Drive guest reviews on Google and other platforms, ensuring continuous engagement.
- Implement a weekly tracking system for guest feedback trends.
- Respond to guest reviews and inquiries promptly.
6. Third-Party Listings & Media Coordination
- Manage hotel and restaurant listings on third-party platforms and media outlets, ensuring visibility and accuracy.
- Source and coordinate promotional placements with lifestyle, travel, and hospitality platforms.
- Maintain relationships with media partners and online travel platforms to ensure the property remains top-of-mind for travelers.
7. Partnerships & Footfall-Driving Initiatives
- Identify and maintain partnerships with banks, credit card providers, and corporate partners to drive exclusive offers and increase direct bookings.
- Negotiate strategic partnerships to boost hotel and restaurant footfall.
- Work with local businesses, tourism boards, and event organizers to create joint marketing initiatives.
8. Spa & F&B Marketing Initiatives
- Develop and implement marketing concepts for F&B and Spa promotions to drive bookings.
- Collaborate with internal teams to create seasonal campaigns and special dining experiences.
- Execute digital ad campaigns and target promotions for F&B and Spa offerings.
- Work with external partners and influencers to promote F&B and Spa experiences.
9. IHG Dining Deals & IHG One Rewards Program
- Drive IHG Dining Deals promotions to ensure strong guest engagement.
- Promote and optimize the IHG One Rewards Program, integrating it into digital campaigns.
10. Secure Pay Listings & Daily Booking Management
- Manage and optimize Secure Pay listings, ensuring smooth transaction processes.
- Monitor daily bookings and transactions, ensuring accurate reporting and revenue tracking.
- Resolve any technical or operational issues related to online booking systems and Secure Pay.
11. Guest & Influencer Engagement
- Welcome and assist VIP guests, media, and influencers to ensure a seamless experience.
- Coordinate with photographers, videographers, and influencers to create high-quality digital content.
12. Database Collection & Email/WhatsApp Marketing
- Drive opt-in, consent-based database collection for targeted marketing.
- Segment guest databases into categories (F&B, Spa, corporate, etc.).
Manage and execute WhatsApp and email marketing campaigns to improve guest engagement and retention
13. Social Media Management
- Work with agencies on the monthly content calendar and assist with daily content needs.
- Support social media channels, including guest inquiries and community management.
- Capture special events, parties, and corporate gatherings for social media content.
What we need from you
PERSON SPECIFICATIONS:
- Hospitality background is a must, with experience in hotel marketing, or e-commerce.
- Experience in email and WhatsApp marketing, managing guest databases, and targeted marketing segmentation.
- Strong networking and negotiation skills to secure partnerships and promotional opportunities.
- Ability to work under pressure, meet deadlines with pro-active approach and multi-tasking.
What we offer
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.
We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
So, join us and you’ll become part of our hotel family.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
