Manager Brand Strategy & Planning

As Global Brand Manager, Strategy & Commercial Performance you will play a critical role in bringing to life the vision and performance of three key brands—Holiday Inn Express, Candlewood Suites, and Staybridge Suites—across a growing international footprint. You’ll support the development and execution of a long-term 3-year brand strategy and contribute to annual brand planning efforts. Your work will directly impact both brand positioning and commercial performance.

Your day to day   

• Lead the development of strategic brand objectives and corresponding tactical plans to drive growth across brand, mainstream and suites segments. 
• Analyze industry, market, and competitive data to inform brand strategy and identify emerging trends. 
• Complete and/or manage special projects. Work with internal and external resources to establish and/or communicate project timelines, gain alignment, action steps and status updates. Ensure timely execution to meet established deadlines. 
• Compile and analyze a variety of moderately to complex data sets (e.g. using Excel functions like mathematical functions, pivot tables and VLOOKUP) to create reporting tools and build fact base strategies.
• Serve as a brand steward, upholding brand architecture across three distinct brands and contributing to key brand documents including Brand House, Visual Identity Systems (VisID), and Brand Books.

 What we need from you   

• Bachelor’s or master’s degree in marketing, or a relevant field of work or an equivalent combination of education and work-related experience
• 3-5+ years progressive work-related experience in a corporate marketing or brand management environment
• Demonstrated proficiency in Brand Management, Strategy and commercial initiatives leading to company growth.
• Demonstrated ability to develop consumer understanding based on research and existing trends.
• Ability to influence stakeholders and effectively establish relationships with cross-functional teams.
• Demonstrated project management experience.

Location: Atlanta Office - Our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business.   

The salary range for this role is $58,844 to $115,000 This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.