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Manager, Field Marketing

Hotel Brand:
Location: United States, Georgia, Atlanta

Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346

Job number: 146956

2482x804-digitalmarketing
2482x804-digitalmarketing

The Manager, Field Marketing, IHG Luxury & Lifestyle is responsible for the strategic execution of an effective digital marketing and website content strategy for hotels across the IHG Luxury & Lifestyle brands (InterContinental, Kimpton, Regent Hotels & Resorts, and Vignette Collection). This person will work with the IHG Luxury & Lifestyle Senior Manager to develop, implement, track, and optimize digital marketing campaigns to acquire new customers and deliver product/campaign volume goals. Digital encompasses SEO/SEM, integrated campaigns, paid search, display/banner ads, mobile, performance-based social media campaigns and general content management via our own sites (IWS, EWS and Brand.com), third party and paid sites. This individual will manage, maintain, and optimize the content while regularly reporting.

 

Your day to day    

  • Serve as primary point of digital marketing contact for on-property General Managers, Directors of Sales & Marketing, and Directors of Revenue Management. 
  • Effectively manage the property-level digital marketing budget for guest acquisition, retention, and driving direct channel contribution purposes deploying tactics to reach target audiences in the right place at the right time, via a range of channels including web, SEO/SEM, PPC, metasearch, travel ads, retargeting, paid social, affiliate and other key channels. 
  • Regularly communicate and present insightful data to a set of properties within the IHG Luxury & Lifestyle portfolio to share performance and tailor digital marketing recommendations based on results. 
  • Create timely reporting and conduct analysis providing synthesis and summarization of findings, including recommendations and action items.  
  • Continuously monitor website content and make conversion-focused updates, keeping all target guest segments and property goals top of mind. 
  • Create and manage all assets used in digital marketing campaigns, ensuring they are developed with the direct intention of driving conversions and ROI. 

 

  What we need from you    

 

  • BS/BA Degree required in Marketing, Hospitality, Business, or related field  
  • 8+ years of demonstrated experience developing and implementing multi-channel digital marketing strategies and tactics including SEO/SEM, email, PPC, social media, retargeting, etc. 
  • Ability to proactively organize, prioritize, and balance multiple hotels, deadlines as well as property team relationships. 
  • Highly motivated with exceptional organizational and multi-tasking skills and the flexibility to adapt quickly to changes in work objectives and available technologies 
  • Exceptional attention to detail, with respect to written copy, graphic design, and data accuracy 
  • Working knowledge of HTML, Metasearch, Google Ads, Meta, and Adobe Analytics 
  • Proficiency in Microsoft Tools – particularly with Word, Excel, and Powerpoint
  • Excellent interpersonal and written communication skills 
  • A passion for technology and digital media, including knowledge of evolving best practices, web trends, and SEO/PPC 

 

Location -. This is a Remote- US role.   This expectation may be adjusted to evolve with the changing needs of the business.    

The salary range for this role is $58,844 to $95,000 This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.   

 

 

 

 

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information:

  • The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
  • No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
  • If you require reasonable accommodation during the application process, please click here.
  • IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
  • If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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