Marketing Coordinator | InterContinental Porto

Key Responsibilities

• Coordinate branding initiatives to achieve defined marketing objectives.
• Collaborate with communication and design external agencies to coordinate content and campaigns across channels.
• Manage media coverage and oversee the paid social media budget.
• Ensure all advertising and promotional messages comply with InterContinental and IHG brand standards.
• Maintain brand consistency across all communication materials and digital platforms.
• Develop, manage, and create content for guest communication channels, including in-room TVs, flyers and other on-site promotional collateral, ensuring consistent messaging and promotion of offers.
• Plan, coordinate, and promote hotel F&B actions and experiences, including management and content creation of F&B outlets channels.
• Design customer offers aligned with the annual marketing calendar and coordinate all implementation phases.
• Enhance hotel visibility and brand awareness through social media and digital channels.
• Support management of social media accounts, including content creation and community engagement.
• Create and curate engaging content (articles, blogs, newsletters, visuals, videos) to promote hotel offerings and exclusive packages.
• Manage and optimize the hotel website, update OTA content, and monitor performance using analytics tools.
• Develop, execute, and distribute email marketing campaigns and newsletters.
• Assist with photo and video shoots and support the organization of promotional and brand events.
• Plan, execute, and optimize digital marketing campaigns (SEO, SEA, email marketing, paid media).
• Identify target markets and adapt marketing initiatives to specific guest profiles.
• Monitor and analyze campaign performance, including ROI and qualitative and quantitative reporting.
• Recommend corrective actions and continuously improve SEO performance (keywords, content, image optimization).
• Prepare marketing materials to support internal communication.
• Develop and execute brand activation initiatives, partnerships, or events on-site.
• Prepare and deliver monthly reports on marketing activities, campaigns, and results.
• Video Edition

Profile & Requirements

• Degree in Marketing, Communication, Business, or related field.
• Previous experience in marketing, preferably within luxury hospitality or tourism.
• Strong knowledge of digital marketing, social media platforms, and analytics tools.
• Excellent written and verbal communication skills in Portuguese and English
• Creative, well-organized, and detail-oriented with the ability to manage multiple projects.