Marketing Manager (Hotel Indigo Kuala Lumpur On The Park)

1. Strategic Marketing Planning:
   • Develop and oversee the implementation of the hotel’s marketing strategies.
   • Conduct market research to identify trends and opportunities.
   • Collaborate with internal teams to ensure cohesive messaging and brand alignment.
      
2. Campaign Management:
   • Plan and execute marketing campaigns across digital, social media, print, and other relevant channels.
   • Monitor and analyse the performance of campaigns and provide actionable insights for improvement.
      
3. Content Creation and Branding:
   • Oversee the creation of compelling content for various platforms, including websites, social media, and advertising materials.
   • Ensure all marketing materials are consistent with the Hotel Indigo brand identity.
      
4. Stakeholder Collaboration:
   • Work closely with the Director of Marketing, sales team, and other departments to ensure marketing initiatives support broader business objectives.
   • Coordinate with external vendors, agencies, and partners as necessary.
      
5. Budget Management:
   • Manage the marketing budget, ensuring efficient allocation of resources.
   • Track expenditures and report on ROI for marketing activities.
      
6. Performance Reporting:
   • Prepare and present marketing plans, performance reports, and recommendations to the Director of Marketing.
   • Use analytics tools to measure success and identify areas for growth.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably in the hospitality industry.
• Strong understanding of digital marketing, social media platforms, and campaign management.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Core Competencies:

• Creative thinking and problem-solving skills.
• Strong attention to detail and organizational skills.
• Proficiency in marketing tools, analytics, and CRM systems.
• Passion for hospitality and an understanding of the Hotel Indigo brand ethos.

This position reports directly to the Director of Marketing.