Marketing Manager at InterContinental Dominica

About InterContinental Dominica Cabrits Resort & Spa:

Nestled within Cabrits National Park, the 131-room InterContinental Dominica Cabrits Resort & Spa offers a unique and luxurious stay experience to travelers seeking to unwind, seclude and discover the island’s natural beauty. The resort’s four outdoor pools, expansive spa, fitness center and beach access provide a relaxing tropical getaway, while its 8,500 square feet of indoor and outdoor meeting space and onsite business center accommodate corporate events and blended travel. Additionally, three on-property restaurants, and beach and swim-up pool bars provide refreshment for guests following a day exploring nearby Cabrits National Park or Dominica’s various hot springs, waterfalls and canyons. 

JOB OVERVIEW: 

• Manages the development, production and implementation of all marketing strategies, communications and related projects associated with the resort’s objectives.     

DUTIES AND RESPONSIBILITIES: 

• Primary liaison to the resort’s PR and Social Media agency partners, working to achieve optimum results against established goals and objectives.  
• Run and analyze key marketing reports; adjust strategy accordingly.  
• Articulates campaign performance to key stakeholders (GM, Commercial team, Ownership).  
• Manage the social media calendar working with resort agency; oversee local social media content.   
• Lead the development of programming, packages and activations.   
• Manage website content and updates, working with corporate team to optimize brand.com and drive revenue. 
• Manage asset development (photoshoots, videos and presentations) to ensure up to date content for website and commercial channels.   
• Serve as the resort’s brand guardian/liaison, ensuring all marketing reflects brand tone of voice. 
• Manage internal and external partners to verify deliverables that support the resort’s objectives. 
• Partner with Revenue Management to develop and execute promotional strategy efforts. 
• Responsible for development of partnerships (local and regional) to include radio 
• Partner with F&B to create events for in-house guests and local patrons. 
• Evaluate potential influencer profiles to determine suitability for the resort 
• Host and ensure all press and influencers have an optimal on-property experience. 
• Create itineraries, monthly and ad-hoc reports. 
• Develop and manage marketing communications budget working with Cluster DOSM. 
• Coordinate creation of menus, flyers and collateral with graphic designer (IC Dominica) 
• Perform other duties as assigned. 

Qualifications and Requirements: 

• College degree plus 5 years marketing experience or equivalent combination of education and experience.  Related degree preferred.  Prior hotel sales experience preferred.  Must speak fluent English.   
• Demonstrated communication skills to interact with guests, employees and third parties that reflects highly on the hotel, the brand, and the Company. 
• Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.  
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently. 
• High level of competency in using Microsoft Office, Canva or related graphic design platform.   
• Problem solving, reasoning, motivating, organizational and training abilities are used often.  
• May be required to work nights, weekends, and/or holidays. 

 Location: Dominica. This position is not eligible for remote work. 

The above is intended to provide an overview of the role and responsibilities for Marketing Manager at InterContinental Dominica Cabrits Resort & Spa. It is not and does not infer that the above is an inclusive and/or exhaustive list of the duties and responsibilities inherent in the position.

 

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business. 

The annual salary range for this position is $27,000 – 29,000. USD.  This rate is only applicable for jobs to be performed in Grenada. This is the starting rate we in good faith believe we would pay for this role at the time of this posting. We may pay more or less than the posted rate, and the rate may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. 

You can apply for this role through the link below (or through the internal career site if you are a current employee). 

Note: No amount of pay is considered wages or compensation until earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s and we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, a passion for culture and an appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance by always welcoming different backgrounds, experiences, and perspectives. 

IHG Hotels & Resorts gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. 

At IHG Hotels & Resorts, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognized and respected – wherever they are in the world. Want to be part of the journey?