Marketing Specialist - InterContinental New York Barclay
Hotel Brand: InterContinental
Location: United States, New York, New York
Hotel: New York Barclay (NYCHA), 111 East 48th St, 10017
Job number: 147990
Job Overview
Do you see yourself as a Marketing Specialist? What's your passion? Whether you're into sports, shopping or just reading a good book, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.
The Marketing Specialist plays a vital role in supporting the Sales & Marketing team in executing brand-aligned communications, digital engagement, and promotional activations. This entry-level position provides a dynamic opportunity to contribute to hotel-wide marketing initiatives, food & beverage programming, internal communications, and guest experience campaigns. The ideal candidate thrives in a collaborative environment and has a passion for storytelling, social media, and elevating the hotel’s presence in the local and digital community.
Duties and Responsibilities
Marketing & Campaign Development
- Contribute to the creative process for campaigns — from concept development and copywriting to final asset delivery — across print collateral, signage, email, and social platforms.
- Creativity for building offers and activations, along with developing signage in the hotel and digital promotions for Social Media/PR and websites.
- Contribute to brand evolution by proposing new ideas for guest experience enhancements, visual storytelling, and innovative activations.
Digital & Social Media
- Manage content calendars for all channels, ensuring timely promotion of stay offers, F&B activations, seasonal events, and PR initiatives.
- Keep up to date with Social Media trends and engagement to better understand and reach our desired audiences. Review social dashboard and make suggestions on how to increase outreach.
- Familiarity with digital marketing platforms, such as Instagram, LinkedIn, Facebook, Canva, Hotel Websites, etc.
Data & Reporting
- Analyze digital performance data (social, website traffic, email metrics) to provide actionable insights and recommendations in monthly marketing reports to the Director of Marketing.
Public Relations & Partnerships
- Build and maintain media and influencer relationships; coordinate hosted stays, content partnerships, and press opportunities to boost hotel exposure.
- Internal and external communication for Social Media, F&B Marketing and PR Support.
Creative Production & Brand Management
- Manage photo/video shoots and creative production days, including shot lists, coordination, and usage strategy.
- Brand Identity/Collateral Inventory Management for re-ordering and new orders (processing invoices, updating Excel, etc.), along with being a Brand Ambassador to ensure hotel and colleagues are following brand guidelines.
Website & Content Management
- Manage IHG website updates for ongoing offers, revised hours, The Parlour (Restaurant and Bar) activations, holiday pages, calendar of events, digital concierge, etc.
Internal Culture & Events
- Support the team in promoting the hotel's culture and creating/executing on-property colleague events/activations.
Communication & Collaboration
- Communication skills are utilized a significant amount of time when interacting with others; proven ability to interact with guests, employees, and third parties that reflects highly on the hotel, the brand, and the Company.
- May be required to work weekends and/or holidays – with advance notice.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Proficiency in Microsoft Office; familiarity with Canva and digital marketing tools (e.g., Instagram, Facebook, LinkedIn).
- Strong written and verbal communication skills.
- Highly organized with the ability to multitask and meet deadlines.
- Flexible schedule availability, including occasional weekends and holidays.
What You’ll Gain (Benefits & compensation)
- Competitive hourly rate: $25.00–$28.00/hour (New York City rate)
- Complimentary employee meals
- Complimentary dry cleaning (business attire)
- IHG employee & friends/family discount program
- Professional development and growth opportunities
- A culture that values your input, promotes your development, and empowers you to Inspire Incredible.
Who we are
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
